Our Story

Nurture was born from lived experience. After the late-term pregnancy loss of their daughter in March 2022, founder Amina Cush and her partner experienced firsthand the physical, emotional, and mental aftermath that too many families face without adequate support. That loss sparked a vision: to ensure families everywhere can access reproductive care that is compassionate, inclusive, and continuous.

What began as a focus on postpartum care has now grown into a broader mission — building a digital marketplace that supports the full reproductive lifecycle. From menstruation through fertility, pregnancy, postpartum, and menopause, Nurture connects families with trusted providers, curated products and more.

With over 30 years of combined experience across marketing, technology, and consulting — and a profound personal understanding of the gaps in care — We are committed to transforming how families access and experience reproductive health worldwide.